
- Can partnerships be bathing in pure snow?
During one very rainy Bergen afternoon, around 50 information managers from across Europe met to discuss mergers and acquisitions among libraries. Financial crises was pushing some larger libraries into acquisitions through which they could acquire niche information services that would ensure their dominance on the market — and smaller libraries were facing tough funding constraints that were pushing them to consider integration into larger institutions. During the discussions, one of the key issues that emerged was the question of how can smaller institutes — often niche players with unique competitive advantages — maintain their innovation capabilities once they are integrated in larger, more bureaucratized and slower organisations. The answer was not straightforward, and panelists were eagerly sharing and comparing their experiences. At a certain moment, someone from the audience — let’s call her Natalie — is called to provide input with her story. Her contribution is hesitant, and she says her library does only “pure” partnerships. She insists in saying that partnership work of her institute has nothing to do with mergers and acquisitions.
The research on partnerships says differently: mergers and acquisitions are form of partnership: they certainly stand at the end of the partnering spectrum given that they represent a move that can not be undone — but form of partnership they are. If you think about it for a second, in order to enter a merger alignment between partners — so called “partner fit” — needs to be extraordinary. No one would buy another organisation without thorough strategic thinking and long-term vision about how merger will benefit both parties. Actually, we could say that merger is the purest form of partnership, as degree of synergy needs to be at the peak.
Not for Natalie, who claims her partnering work is completely different animal from merger — and it is not just semantics. After listening to her story in entirety, it becomes clear what she means by “pure” partnership: she is taking about straightforward content collaboration, along the lines of or training staff from partner library, or producing joint paper on library management. This form of partnering is certainly much simpler than merger, and can represent only a minor part of overall organisational workload. I believe that she is perceiving such collaboration as “pure” exactly because it is such limited exercise, one that can potentially be managed by one/few staff members. By being so well defined and self-contained, such content partnership often does not involve lot of bureaucracy, agreements, procedures, Terms of Reference, modification of working routines, evaluation mechanisms: it seems to require limited amount of management, as focus is on the content. The implicit assumption is that the rest must follow anyways, given that the idea is good and partners trust each other.
This reminds me of myth of romantic love. Developed in late 19th century, and still very persistent today, this vision of love is portraying love in its purest and most distilled form. Angels that wonder across Earth only to (re)unite, ladies that die of love, gentlemen that spend hours sighing over picture of the loved one. In one book, lovers are described in a bed, embraced and enjoying the essence of love. They say they would like that this moment lasts forever.While these books can be beautiful — romanticism is one of my favorite literary periods — they have contributed to creation of dangerous myth that “love is enough”. It is not, because as you get up from the bed and re-enter the reality, you will need to proactively manage your relationship.
The same is with partnerships: in development sector, and specially among NGOs, there is not enough awareness that outcome of partnership will not depend only on content overlap, level of expertise or amount of trust. Not thinking strategically about which micro-mechanisms and practices are needed to manage partnerships can easily lead to collaboration debacle. It is not by chance that private sector firms say they success rate of partnering with NGOs is significantly lower than success rate of partnering with another private sector company (substantiate the data). While a certain degree of failure rate can probably be ascribed to differences in visions of the world, I believe that a good portion of failures is motivated by lack of NGO partnering capabilities.